I bet you have heard the word “automation” used a lot in the online space for business, but maybe you don’t know exactly what automations people are talking about. And that is okay! When I first started in this space over 2 years ago, there were words that I had no idea what the meaning was and also words that in my corporate job meant one thing and then meant something different in the online space.

An automation is used to help automate any systems or process that you may have in the backend of you business to help get information quickly to your potential or current clients/customers.

Automations can be done (in my opinion) incorrectly when you loose the human touch. In the word we live in today, people want to be seen and heard and if you are just trying to sell, sell, sell, they are going to go bye, bye, bye.

Some ways that I personally add human touch/personalizations to my own automation and my clients is by:

• Adding the first name! This is such a simple way to connect with someone. I can’t tell you how many times I get a message and it says “Hi there!” Now if you don’t have their first name, then I would suggest putting friend or if your group or clients have a specific nick name put that.
• If you don’t have the option of putting a first name or customized name and you need to do the “Hi there!” I like to add in “Galina + Co bot here 👋🏻” so people know it is an automation. (example – Manychat message)
• Some automations (like in Dubsado) you can pause the automation until you approve it. I personally do this for potential leads and I add in a welcome video to the email I send out with my scheduler link for a Discovery Call.
• For email automations after someone signs up for a freebie, tell your new subscriber about yourself and nurture them with free information that will be helpful for them! Don’t sell them right away. Maybe in email #5 you can add in that sales pitch, but people want to feel part of something first.

Automations can feel scary at first, but once you start creating them and get a system in place you will be so thankful for all the time they save you! Any more ideas on how to add human-ness/personalization to automations, drop them in the comments!

Want to see what you can automate in your business? Grab my free AUTOMATION CHECKLIST HERE!

Photo: @masonmomentsphotography